NOW Sports (UK) Review: Price, Sky Sports Channels & Boost
Compare NOW (UK) monthly plans, live sports channels, regional blackout rules, and supported devices.
NOW (UK) Review: Verdict, Cost & Sports Coverage
WhereSports Editorial Desk • Audited October 2026
The Verdict
Our Verdict: NOW is the best contract-free way to watch Sky Sports in the UK and Ireland, giving you all 12 live Sky Sports channels and every Sky Sports+ stream without a satellite dish or a 24-month Sky TV commitment. However, you need to watch the checkout math: a standard Sports Membership streams in basic 720p HD on just one screen, meaning you practically have to pay an extra £6/month for NOW Boost (1080p at 50fps and 2 streams) or £9/month for Ultra Boost (4K UHD HDR and 3 streams). If you lock in a £26/month 6-month or 12-month Saver deal during the football season, it beats full-price Sky packages hands down, though you will still need a separate discovery+ subscription if you want TNT Sports for the Champions League.
Best For
- Premier League and EFL fans who want 215+ live Premier League matches and 1,000+ Sky Sports+ EFL streams without a 24-month Sky contract
- Formula 1, golf, and cricket fans watching every F1 race, all four men's golf majors, and England home cricket tests
- Casual viewers who only need a £14.99 Sports Day Membership for a single derby, cup final, or Grand Prix weekend
- Flat-sharers who add NOW Boost (£6/mo for 2 streams in 1080p) or Ultra Boost (£9/mo for 3 streams in 4K UHD) to split the bill
Pricing Reality
While the headline flexible Sports Month Membership is £34.99/mo, your real monthly bill depends on whether you lock in a Saver deal and add HD/4K Boost.
- Sports Flexible Month Membership (£34.99/mo): Rolling 30-day pass with all 12 Sky Sports channels and Sky Sports+ in 720p HD on 1 screen; cancel anytime.
- Sports 6-Month / 12-Month Saver (£26.00/mo): Cuts the base price by £8.99/mo if you commit for the football season, bringing your 1080p Boost total to £32.00/mo.
- Mandatory HD/4K Add-Ons (£6.00 to £9.00/mo): Standard NOW streams are capped at 720p stereo on 1 device. NOW Boost (£6/mo) unlocks 1080p 50fps and 2 streams; NOW Ultra Boost (£9/mo) unlocks 4K UHD HDR on 4 UHD sports channels, Dolby Atmos, and 3 streams.
- Sports Day Membership (£14.99 for 24 hours): Great for a one-off derby Sunday, but buying more than two Day Passes in a single month costs more than a full monthly membership.
- Cancellation Retention Deals: Clicking 'Cancel Membership' in your NOW account settings on a flexible plan frequently triggers an instant retention offer (£20 to £26/mo for 3 to 6 months).
Devices & Account Features
- Supported Devices: Available on Apple TV (4K / HD), Amazon Fire TV / Stick, Roku, Chromecast with Google TV, Android TV / Google TV.
- Simultaneous Streams: Up to 2 concurrent streams per account (depending on tier).
- Cloud DVR & Replays: VOD Replays.
- Subscription Model: Direct digital sign-up with online account cancellation.
In-Depth Platform Analysis & Coverage
Operated by Sky Group in the UK and Ireland, NOW streams all 12 Sky Sports channels plus 1,000+ live Sky Sports+ event feeds with no satellite dish or 24-month contract. In 2026, a Sports Day Membership costs £14.99, a Flexible Month Membership is £34.99/mo, and the 6-Month or 12-Month Saver drops the price to £26 to £28/mo.
Watch out for the resolution trap: the base NOW Sports plan only streams in 720p at 30fps on 1 screen. Add Boost (£6/mo) for 1080p 50fps on 2 screens, or Ultra Boost (£9/mo) for 4K UHD on 3 screens.
What We Like (Pros)
- Stream every Sky Sports channel and Sky Sports+ fixture without a satellite dish or 24-month contract
- Ultra Boost (£9/mo) delivers crisp 4K UHD HDR at 50fps with Dolby Atmos on Premier League and Formula 1
- 6-month and 12-month Saver deals regularly drop the monthly Sports rate from £34.99/mo to £26.00/mo
- £14.99 Day Membership lets you watch an entire Super Sunday or Grand Prix weekend with zero ongoing commitment
- Wide device support across Apple TV, Fire TV, PS5, Xbox, Roku, Chromecast, and Samsung/LG smart TVs
What to Consider (Cons)
- Base membership is stuck at 720p HD and 1 stream, making Boost (£6/mo) or Ultra Boost (£9/mo) almost mandatory for sports
- No personal Cloud DVR to record and keep full live broadcasts permanently
- Does not carry TNT Sports or Premier Sports (no UEFA Champions League or Saturday 12:30pm Premier League games)
- Live Sky Sports channels still carry standard broadcast commercial breaks even with Boost or Ultra Boost
Subscription Packages & Pricing
Full access to all 12 live Sky Sports channels and Sky Sports+ streams at a discounted monthly rate when you commit for 6 or 12 months.
- All 12 live Sky Sports channels (Premier League, Main Event, F1, Golf, Cricket, NFL)
- Full Sky Sports+ access with 1,000+ live EFL, tennis, and rugby streams
- Saves £8.99/month compared to the standard rolling monthly pass
- 720p HD on 1 screen included (upgradeable with Boost £6/mo or Ultra Boost £9/mo)
- Includes on-demand match replays, extended highlights, and Sky Sports documentaries
Unrestricted 30-day access to the entire Sky Sports channel lineup and Sky Sports+ with zero long-term commitment.
- All 12 live Sky Sports channels plus every Sky Sports+ live stream
- 215+ live Premier League matches, every Formula 1 race, NFL, NBA, and PGA Tour golf
- 720p HD resolution and 1 stream by default (add Boost or Ultra Boost anytime)
- Live pause and rewind plus on-demand catch-up highlights
- Cancel or pause online anytime before your next monthly billing date
24 consecutive hours of live access to all 12 Sky Sports channels and Sky Sports+ for a big derby weekend, cup final, or Grand Prix.
- Full 24-hour access to all 12 Sky Sports channels and Sky Sports+ feeds
- Timer only starts when you activate the pass and begin watching
- Can be paired with a one-off Boost or Ultra Boost upgrade for 1080p or 4K UHD
- Ideal for Super Sunday doubleheaders, Carabao Cup Finals, or F1 race Sundays
- One-off payment with no recurring monthly subscription
Optional monthly quality and multi-screen upgrades that unlock smooth 50fps HD or 4K Ultra HD HDR across Sky Sports.
- NOW Boost (£6/mo): Upgrades streams from 720p to 1080p Full HD at 50fps
- NOW Boost (£6/mo): Adds Dolby Digital 5.1 surround sound and 2 simultaneous streams
- NOW Ultra Boost (£9/mo): Unlocks 4K UHD HDR at 50fps on Main Event UHD, F1 UHD & UHD 1/2
- NOW Ultra Boost (£9/mo): Unlocks Dolby Atmos audio and 3 simultaneous streams
- Removes promotional trailers before on-demand shows (live TV ad breaks still air)
What Leagues & Sports Can You Watch on NOW (UK)?
Official broadcasting rights and live competition schedules carried by NOW (UK).
Live & Upcoming Matches on NOW (UK)
Live sporting fixtures scheduled on NOW (UK) carried channels and tournaments.
Recently Aired Matches on NOW (UK)
Recent sports matches and tournament games previously broadcasted across NOW (UK) channels.
Live TV Channels & Station Lineup
Official television networks and sports broadcast feeds carried by NOW (UK).
Where NOW (UK) is Available
Select your regional sports TV hub to browse local channels and schedules.
Supported Devices & Streaming Apps
Native applications and verified hardware compatibility for NOW (UK).
Frequently Asked Questions
How much does NOW Sports actually cost per month in the UK?
A rolling NOW Sports Flexible Month Membership costs £34.99/month, while a 24-hour Sports Day Membership costs £14.99. However, NOW frequently runs 6-month and 12-month Sports Saver deals for £26.00/month. Because base memberships only stream in 720p on one device, most sports fans add NOW Boost (£6/month for 1080p 50fps and 2 streams) or NOW Ultra Boost (£9/month for 4K UHD HDR and 3 streams), bringing the real monthly total to £32 to £35/month on a Saver plan or £40.99 to £43.99/month on a flexible pass.
Do I really need NOW Boost or Ultra Boost for live sports?
If you watch on a television rather than a phone, yes. Standard NOW streams are limited to 720p resolution at 25fps with stereo audio and 1 device at a time. Fast-moving sports like football, F1, and tennis look noticeably sharper and smoother with NOW Boost (£6/month), which unlocks 1080p Full HD at 50 frames per second and 2 simultaneous streams. If you own a 4K TV, NOW Ultra Boost (£9/month) adds four 4K UHD HDR 50fps channels (Sky Sports Main Event UHD, Sky Sports F1 UHD, and Sky Sports UHD 1 & 2), Dolby Atmos audio, and 3 simultaneous streams.
Is Sky Sports+ included with a NOW Sports Membership?
Yes. Every NOW Sports Day Membership and Month Membership includes full access to Sky Sports+ at no extra charge. Inside the NOW app's Sports section, you can choose from dozens of concurrent Sky Sports+ live streams covering over 1,000 EFL Championship, League One, and League Two matches, every court from the ATP and WTA Tours, Rugby Super League, and live F1 driver tracker and onboard feeds.
Does NOW Sports include TNT Sports or the UEFA Champions League?
No. NOW only carries Sky's channels and does not include TNT Sports, Amazon Prime Video, or Premier Sports. To watch the UEFA Champions League, Europa League, or Saturday 12:30pm Premier League kickoffs in the UK, you will need a separate discovery+ (TNT Sports) subscription alongside NOW.
Can I record live matches on NOW or cancel anytime?
NOW does not offer a personal Cloud DVR to record live TV permanently, though you can pause and rewind live Sky Sports channels and watch on-demand full-match replays and highlights inside the app. Flexible Month Memberships (£34.99/mo), Boost (£6/mo), and Ultra Boost (£9/mo) can be canceled online anytime before your next billing date, whereas 6-month or 12-month Saver memberships require you to complete the minimum term.