LBA TV Review (2026): Serie A Basketball Prices, €9.99 Contract Trap & Free Games
Compare LBA TV monthly plans, live sports channels, regional blackout rules, and supported devices.
LBA TV Review: Verdict, Cost & Sports Coverage
WhereSports Editorial Desk • Audited October 2026
The Verdict
Our Verdict: Built in partnership with sports tech giant Deltatre, LBA TV is the official direct-to-consumer streaming home of Italy's Lega Basket Serie A Unipol, carrying all 240 regular-season games, the Scudetto Playoffs, the Frecciarossa Final Eight (Coppa Italia), and the Supercoppa in 1080p 50fps. It even includes a registered Free tier with 15 live games per season at €0.00 cost. However, watch out for the pricing structure at checkout: the advertised €9.99/month rate locks you into a 12-month annual contract (€119.88 total), whereas a true cancel-anytime monthly pass costs €15.00/month, and commentary is strictly in Italian.
Best For
- Fans following live games across Italian Lega Basket.
- Best for diehard Italian Serie A Unipol basketball fans who want every regular-season and playoff game of Olimpia Milano, Virtus Bologna, and all 16 clubs in one place—and arena season-ticket holders who can claim a club discount on the annual pass.
Pricing Reality
Watch out for the €9.99/month installment trap on LBA TV: the €9.99/month tier is NOT a cancel-anytime monthly plan—it is a binding 12-month annual contract billed in monthly installments (€119.88/year total, including the summer off-season when no basketball is played). If you want the full season, paying €99.00/year upfront saves you €20.88 compared to the €9.99/month installment plan; if you only want a single month for the Scudetto Playoffs in May/June, you must select the €15.00/month Piano Mensile Flessibile. Second, if you hold an arena season ticket (abbonamento stagionale) with any of the 16 Serie A clubs, ask your club's ticket office for your dedicated LBA TV promotional discount code before paying retail price. Finally, if you already subscribe to Sky Sport or NOW Sport in Italy and only care about the 2 biggest games each weekend plus the Playoffs, you already have those games included on Sky Sport Basket.
Devices & Account Features
- Supported Devices: Available on Smart TVs, Roku, Fire TV, Apple TV, iOS, Android, and Web browsers.
- Simultaneous Streams: Up to 2 concurrent streams per account (depending on tier).
- Cloud DVR & Replays: VOD Replays.
- Subscription Model: Direct digital sign-up with online account cancellation.
In-Depth Platform Analysis & Coverage
Launched for the 2025–2030 broadcast cycle by Lega Basket Serie A (LBA) and Turin-based streaming architect Deltatre after the conclusion of LBA's former DAZN/Eleven Sports deal, LBA TV is the dedicated over-the-top home of Italian top-flight club basketball. Spearheaded editorially by veteran basketball journalist Alessandro Mamoli, the platform streams every single game of the Serie A Unipol campaign—featuring EuroLeague heavyweights EA7 Emporio Armani Milano and Virtus Segafredo Bologna alongside Reyer Venezia, Germani Brescia, and Trapani Shark.
For the 2026/2027 season, LBA TV's basketball coverage spans four core pillars:
• Complete Serie A Unipol Season & Postseason: All 240 regular-season games (8 games per round across 30 rounds) plus every Scudetto Playoff series from the quarterfinals to the Finals.
• Domestic Cup Tournaments: Full live coverage of the season-opening Frecciarossa Supercoppa and the mid-season Frecciarossa Final Eight (Coppa Italia).
• Free Registered Tier (Piano Free): Fans who create a free account unlock 15 selected live regular-season games across the season, plus full access to condensed match highlights, press conferences, and original LBA studio shows.
• Sky Sport / NOW Co-Broadcasts: While LBA TV carries 100% of the calendar, Sky Sport (and NOW) co-broadcasts the 2 headline Serie A games of every matchweek plus the Supercoppa, Final Eight, and Scudetto Playoff series.
Live streams run in 1080p Full HD at 50fps with real-time LBA box-score overlays, timeout huddle audio, and full-game VOD replays posted shortly after the final buzzer. Accounts support up to 2 simultaneous streams.
What We Like (Pros)
- Carries 100% of the Italian basketball calendar—all 240 regular-season Serie A Unipol games, every Scudetto Playoff series, the Frecciarossa Final Eight, and the Supercoppa
- Registered Free tier (€0.00/month) unlocks 15 live regular-season games per year alongside highlights, interviews, and original documentaries
- Reliable Deltatre-powered 1080p 50fps video player with integrated live box-score stats, coach timeout audio, and 2 simultaneous streams
- Arena season-ticket holders (abbonati) of the 16 Serie A clubs qualify for exclusive club discount vouchers on the annual pass
What to Consider (Cons)
- The advertised €9.99/month price requires a binding 12-month annual commitment (€119.88 total); true cancel-anytime monthly access costs a steep €15.00/month
- Paying for 12 months on the annual plan includes nearly 3 summer off-season months (late June to September) with zero live league games
- Live play-by-play commentary is produced strictly in Italian with no English audio option for international basketball fans
- Does not include EuroLeague or EuroCup games involving Olimpia Milano, Virtus Bologna, Reyer Venezia, or Trento (which require Sky Sport / NOW or EuroLeague TV)
Subscription Packages & Pricing
Zero-cost registered tier granting access to 15 selected live Serie A Unipol games across the season, plus all condensed match highlights, press conferences, and original LBA features.
- 15 live free-to-air Serie A Unipol games across the 2026/2027 season
- Full access to condensed game highlights and top plays
- Original LBA documentaries, interviews, and weekly studio shows
- 1080p 50fps playback across web and mobile apps
Single upfront annual payment unlocking all 240 regular-season games, the Scudetto Playoffs, the Frecciarossa Final Eight, and the Supercoppa. Arena season-ticket holders of LBA clubs can apply a club discount code at checkout.
- All 240 live Serie A Unipol regular-season games plus every Scudetto Playoff series
- Live coverage of the Frecciarossa Supercoppa and Coppa Italia Final Eight
- Saves €20.88/year compared to the €9.99/mo 12-month installment plan
- Stream on up to 2 devices simultaneously with full on-demand game replays
Annual subscription split into 12 monthly payments of €9.99/month. Warning: This plan carries a binding 12-month commitment and cannot be cancelled mid-season.
- Complete live and on-demand access to all Serie A Unipol, Playoff, and Cup games
- Spreads the annual subscription across 12 monthly installments of €9.99
- Full VOD replay archive and real-time statistical overlays
- 2 simultaneous streams per account
Flexible 30-day rolling pass unlocking all live LBA TV games and replays without a 12-month commitment—ideal if you only want to tune in for the Coppa Italia Final Eight or the May/June Scudetto Playoffs.
- Unrestricted access to all live Serie A, Playoff, and Cup games during your active month
- Zero 12-month lock-in; cancel anytime online
- Full-game VOD replays, highlights, and original LBA shows
- Watch on 2 screens simultaneously in 1080p 50fps
What Leagues & Sports Can You Watch on LBA TV?
Official broadcasting rights and live competition schedules carried by LBA TV.
Recently Aired Matches on LBA TV
Recent sports matches and tournament games previously broadcasted across LBA TV channels.
Live TV Channels & Station Lineup
Official television networks and sports broadcast feeds carried by LBA TV.
Where LBA TV is Available
Select your regional sports TV hub to browse local channels and schedules.
Frequently Asked Questions
Can I cancel the €9.99/month LBA TV plan after one month?
No. The €9.99/month rate on LBA TV is an annual contract paid in 12 monthly installments ('Piano Annuale con rateizzazione mensile'), locking you in for €119.88 over 12 months. If you want a true month-to-month pass that you can cancel anytime—for example, just to watch the Scudetto Playoffs—you must choose the €15.00/month Piano Mensile Flessibile.
Does LBA TV have a free tier?
Yes. By registering a free account on LBA TV ('Piano Free'), you can watch 15 selected live regular-season Serie A Unipol games across the season at €0.00 cost, along with condensed match highlights, post-game interviews, and original LBA studio programs.
Which Serie A basketball games are also on Sky Sport and NOW in Italy?
While LBA TV streams 100% of the Serie A Unipol calendar live, Sky Sport (and NOW Sport) holds co-exclusive rights in Italy to broadcast the 2 top regular-season matchups of every round, the Frecciarossa Supercoppa, the Frecciarossa Final Eight (Coppa Italia), and the marquee Scudetto Playoff series.
Does LBA TV include EuroLeague or EuroCup games for Olimpia Milano and Virtus Bologna?
No. LBA TV only covers domestic Italian competitions organized by Lega Basket Serie A (Serie A Unipol, Supercoppa, and Coppa Italia Final Eight). To watch Olimpia Milano and Virtus Bologna in the EuroLeague—or Reyer Venezia and Dolomiti Energia Trento in the EuroCup—Italian viewers need Sky Sport / NOW or EuroLeague TV.