LOITV Review (2026): Season Pass Price, Smart TV Apps & Virgin Media Blackout Rules
Compare LOITV monthly plans, live sports channels, regional blackout rules, and supported devices.
LOITV Review: Verdict, Cost & Sports Coverage
WhereSports Editorial Desk • Audited October 2026
The Verdict
Our Verdict: Since partnering with Premier Sports to rebuild its apps and camera production, LOITV has become a much better streaming service for League of Ireland fans. You get native Smart TV apps (including Samsung, LG, Fire TV, Apple TV, and Google TV), proper multi-camera coverage in the Premier Division instead of the old robotic ball-tracking cameras, and over 500 live matches across the Men's Premier Division, First Division, Women's Premier Division, and FAI Cups. Paying €99.00 upfront for the Season Pass is the best deal by far (saving €20.88 over the €9.99/month 12-month contract). Just remember two key rules: you can only watch on 1 screen at a time, and if you live in the Republic of Ireland, matches picked for live free-to-air TV on Virgin Media or RTÉ are blacked out live on LOITV (though you can stream those games for free on Virgin Media Play or RTÉ Player).
Best For
- Fans following live games across Irish Premier Division.
- Viewers watching live coverage in our Soccer TV schedule hubs.
- League of Ireland supporters who want every Premier Division, First Division, Women's Premier Division, and FAI Cup match on their Smart TV for €99.00 a year
- Irish expats in the UK, US, Australia, Canada, and Europe who get 100% of matches live on LOITV with zero local TV blackouts
- Casual fans who buy a €10.99 24-Hour Pass on Friday afternoon to watch every Friday night and Saturday afternoon match in one pass
- Viewers with Samsung, LG, Fire TV, Apple TV, or Google TV who want a dedicated TV app instead of hooking a laptop up with an HDMI cable
Pricing Reality
LOITV does not have a free trial, so choosing the right pass for how you watch will save you money right away.
- Pay €99.00 Upfront Instead of the €9.99/mo 12-Month Contract: Both the €99.00 Season Pass and the €9.99/month 12-Month Plan lock you in for the full year. However, paying €9.99/month for 12 months costs €119.88 total (and you are paying during December and January when no league matches are played), so paying €99.00 upfront saves you €20.88.
- How to Stretch the €10.99 24-Hour Pass Over Two Matchdays: Unlike the old single-game pass that only unlocked one match, the €10.99 24-Hour Access Pass unlocks every match on LOITV for a full 24 hours starting the moment you press play on your first stream. If you start watching a Friday 7:45 PM kickoff, your pass stays active until 7:45 PM on Saturday, letting you watch Friday night games plus Saturday afternoon fixtures on one €10.99 ticket.
- Watch Blacked-Out TV Games in Ireland for €0: If a big Friday night Premier Division derby is blacked out live on LOITV in Ireland because it is on TV, do not pay for anything extra. Just open the free Virgin Media Play app (or RTÉ Player for FAI Cup and Women's TV games) to stream the broadcast live for €0.00.
- Watch Out for Auto-Renewal & the 30-Day Cancellation Rule: Both the €99.00 Season Pass and €9.99/month plan auto-renew each year unless you turn off auto-renew in your account settings, and the €14.99/month Flexible Monthly plan requires 30 days' notice to cancel.
Devices & Account Features
- Supported Devices: Available on Amazon Fire TV, Apple TV, Android TV, Google TV, Samsung Smart TV.
- Simultaneous Streams: Up to 2 concurrent streams per account (depending on tier).
- Cloud DVR & Replays: VOD Replays.
- Subscription Model: Direct digital sign-up with online account cancellation.
In-Depth Platform Analysis & Coverage
Run by the Football Association of Ireland (FAI) and League of Ireland in partnership with broadcaster Premier Sports, LOITV (at loitv.ie) is the official streaming service for Irish domestic football. Thanks to the Premier Sports upgrade, fans no longer have to cast from a web browser: LOITV now has official living-room TV apps for Amazon Fire TV, Samsung Smart TVs, LG Smart TVs, Sony and Hisense TVs, Android TV, Google TV, and Apple TV, alongside iOS and Android mobile apps.
Here is what you can watch on LOITV during the 2026 season:
• Over 500 Live Matches Across 3 Divisions & Cups: Covers the League of Ireland Men's Premier Division, Men's First Division, Women's Premier Division, Sports Direct Men's and Women's FAI Cups, and the President's Cup.
• Upgraded Multi-Camera Coverage: All Men's Premier Division stadiums now use staffed multi-camera setups with instant replays and local commentary rather than the automated AI cameras used in earlier years.
• How TV Blackouts Work in Ireland vs. Abroad: If you watch from outside the Republic of Ireland, every single match streams live on LOITV with zero blackouts. Inside the Republic of Ireland, any match chosen for live television broadcast on Virgin Media Television or RTÉ is blacked out live on LOITV, but you can watch those televised games for free on Virgin Media Play or RTÉ Player.
All matches stream in 1080p HD at 50 frames per second, with full-match replays and highlight recaps uploaded on demand after the final whistle. Every account is limited to 1 active screen at a time.
What We Like (Pros)
- Dedicated Smart TV apps for Fire TV, Samsung, LG, Apple TV, and Google TV built by Premier Sports
- Great value €99.00 full-season pass covering over 500 live matches across all three divisions and domestic cups
- Proper multi-camera production on Premier Division games has replaced the old robotic ball-tracking cameras
- Zero blackouts for international fans watching outside the Republic of Ireland
What to Consider (Cons)
- Strictly limited to 1 screen at a time per account
- Matches shown live on Virgin Media Television or RTÉ are blacked out live on LOITV inside the Republic of Ireland
- The €9.99/month plan locks you into a 12-month contract (charging you during the winter off-season), and the €14.99/month plan requires 30 days' notice to cancel
- No free trial is offered on any plan
Subscription Packages & Pricing
One-time annual payment covering 500+ live matches and full replays across the Men's Premier Division, First Division, Women's Premier Division, and Men's and Women's FAI Cups.
- 500+ live matches across the Premier Division, First Division, and Women's Premier Division
- Includes all Sports Direct Men's and Women's FAI Cup rounds and the President's Cup
- Saves €20.88/year compared to paying €9.99/mo on the 12-month contract
- 1080p 50fps HD playback on 1 screen at a time across Smart TVs, mobile, and web
Monthly payment plan giving you full access to all three League of Ireland divisions and FAI Cups with a mandatory 12-month commitment (€119.88/year total).
- Full live and on-demand access to all three League of Ireland divisions and FAI Cups
- Works on all Smart TV apps (Fire TV, Samsung, LG, Apple TV, Google TV), mobile, and web
- 1080p 50fps HD video quality
- Watch on 1 screen at a time
Rolling monthly subscription covering all live matches and replays across every League of Ireland division without an annual contract.
- Live streams and full replays for Premier Division, First Division, Women's Premier Division, and FAI Cups
- No 12-month commitment (ideal if you only subscribe for part of the season)
- 1080p 50fps HD picture quality on Smart TVs, phones, tablets, and laptops
- Watch on 1 screen at a time
One-time 24-hour pass that unlocks every live match and replay on LOITV for 24 consecutive hours starting from the moment you launch your first stream.
- Unlocks all live matches and replays across all divisions for a full 24 hours
- Timer starts when you click play on your first match, not at checkout
- Works on Smart TVs, Fire TV, Apple TV, mobile apps, and web browsers
- Watch on 1 screen at a time in 1080p HD
What Leagues & Sports Can You Watch on LOITV?
Official broadcasting rights and live competition schedules carried by LOITV.
Live & Upcoming Matches on LOITV
Live sporting fixtures scheduled on LOITV carried channels and tournaments.
Recently Aired Matches on LOITV
Recent sports matches and tournament games previously broadcasted across LOITV channels.
Live TV Channels & Station Lineup
Official television networks and sports broadcast feeds carried by LOITV.
Where LOITV is Available
Select your regional sports TV hub to browse local channels and schedules.
Supported Devices & Streaming Apps
Native applications and verified hardware compatibility for LOITV.
Frequently Asked Questions
Why is a League of Ireland match blacked out live on LOITV in Ireland?
Inside the Republic of Ireland, any match chosen for exclusive live television broadcast by Virgin Media Television or RTÉ cannot be shown live on LOITV. However, you can watch those televised matches live for €0.00 on free-to-air TV or by streaming them on Virgin Media Play and RTÉ Player. Fans watching LOITV from outside the Republic of Ireland get every match live with zero blackouts.
When does the 24-hour timer start on the €10.99 LOITV Day Pass?
Your 24-hour window does not start when you buy the pass; it starts the moment you press play on your first live stream (and you have up to 3 months from purchase to use it). That means if you start watching a 7:45 PM kickoff on Friday night, your pass stays active until 7:45 PM on Saturday, covering Saturday afternoon games as well.
Does LOITV have a Smart TV or Amazon Fire Stick app now?
Yes. Following the partnership with Premier Sports, LOITV launched official apps for Amazon Fire TV Sticks, Samsung Smart TVs, LG Smart TVs, Apple TV, Android TV, Google TV, and Sony and Hisense TVs, as well as iPhone, iPad, and Android phones.
Is the €99 Season Pass cheaper than the €9.99/month plan?
Yes. Both plans commit you for 12 months, but paying €9.99/month over 12 months costs €119.88 in total (including the winter off-season when no games are played). Paying €99.00 upfront for the Season Pass saves you €20.88 per year.
Does LOITV still use automated AI ball-tracking cameras?
Not in the Men's Premier Division. Under the Premier Sports production upgrade, all Men's Premier Division matches now use human-operated multi-camera setups with instant replays and commentary.